Facebook Hires HP’s Antonio Lucio as Its New Global Chief Marketing Officer

According to the reliable information, Facebook has hired Antonio Lucio as its new globe chief marketing officer (CMO). Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats.

HP’s Antonio Lucio

Lucio, one of the Forbes World’s Most Influential CMOs and one of the most revered executives in the advertising and marketing industry, will bring to Facebook a wealth of experience, expertise, and global perspective rooted in stints at PepsiCo, Visa and most recently HP Inc.

In January, Facebook CMO Gary Briggs announced that he would be retiring after four and a half years with the company. Briggs, who was formerly vp of consumer marketing at Google, said he would be consulting other companies, working on political campaigns and helping Facebook “hire someone great” to replace him in the meantime.

“Facebook’s story is at an inflection point. We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world — in our families, our friendships, our communities, and our democracy — by improving our products at their core, and then by telling the story outside that we all know to be true inside,” Cox wrote on Facebook. “[Lucio] has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.”

Former Cambridge Analytica Employee says More than 87m Facebook Users Had Data Compromised

Far more than 87 million people may have had their Facebook data harvested by Cambridge Analytica, according to a former employee Brittany Kaiser, who testify on Tuesday in the British Parliament. In addition to the psychological test app that led to the Facebook data leak scandal, the Company also launched several other tests on the Facebook.

Former Cambridge Analytica employee says more than 87m Facebook

Committees from data, culture, media and sports of British parliamentary are currently investigating the misuse of user data by Facebook and Cambridge. Brittany Kaiser, the Company’s former executive of Cambridge Analytica, evidences to the British Parliament today as part of a hearing on fake news.

Kaiser, who worked on the business team at Cambridge Analytica’s parent company until January of this year, wrote in a statement that she was “aware in a general sense of a wide range of surveys” used by Cambridge Analytica or its partners, and she said she believes the number of people whose Facebook data may have been compromised is likely higher than the widely reported 87 million.

“In my pitches, I used to give examples, even to clients, that, if you go on Facebook and you see these viral personality quizzes, not all of them would have been designed by Cambridge Analytica, SCL Group, or our affiliates, but that these applications were designed specifically to harvest data from individuals using Facebook as the tool,” she said.

“For example there was one called the sex compass to find out what your personal preferences were privately. And then there was another one on your music personality,” she said.

Kaiser’s wrote statement, claimed the number of affected users was much higher than the 87 million claimed by Facebook:

I should emphasise that the Kogan/GSR datasets and questionnaires were not the only Facebook-connected questionnaires and datasets which Cambridge Analytica used. I am aware in a general sense of a wide range of surveys which were done by CA or its partners, usually with a Facebook login – for example, the “sex compass” quiz. I do not know the specifics of these surveys or how the data was acquired or processed. But I believe it is almost certain that the number of Facebook users whose data was compromised through routes similar to that used by Kogan is much greater than 87 million; and that both Cambridge Analytica and other unconnected companies and campaigns were involved in these activities.

If what she said is ture, it will defiantly means a further expansion of the Facebook data-disclosure scandal. Katherine did not provide any test details, but she believes the tests are all about collecting data.
Cambridge Analytica did not immediately respond to a request for comment.