Google Express expands to more states to rival with Prime Now

Google announced on Wednesday to expand the delivery areas of Google Express. Now, most of east coast regions are available with Google Express.

The covered areas included Connecticut, Delaware,Maine, Maryland, Massachusetts, New Hamsphire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and West Virgina. Google Express will serve about 70 million users.

Google released Google Express in 2013 and started on trial in San Francisco and Los Angeles regions from February. Users can place orders on Google Express for electric products, garments, health care & beauty products, home supplies, and grocery through its official website or mobile app device.

The orders will be delivered on the same day after they make orders in the urban areas, while it will take two or three days to deliver goods to countryside areas.

This service make threats to Amazon Prime Now. Prime Now can deliver goods for clients on the same day in most urban cities. Both of its urban and suburban users can enjoy the overnight delivery service for millions of orders with Prime subscribers.

Google Express also offers same-day delivery and overnight delivery services. Its users can pay $95 subscription fee to enjoy a whole year free delivery service or pay $4.99 freight for each order. Some goods have minimum consumption limitation to enjoy its delivery.

Google Express stopped selling fresh fruit, vegetables and milk and converted to grocery selling and distribution business. It meant that Google won’t compete with AmazonFresh, Instacart and Peapod.

The reason why Google expands its Express service is that more and more consumers search products through Amazon which affects Google search business.

According to a latest survey, over 55% of American online shopping consumers use Amazon to search products, increased by 44% yoy. The traffic of Google Search business dropped to 28% from 34% yoy.

From now on, users live in the mentioned 13 states make place orders with Express from retailed stores as Google Express teams up with Staples, Costco, Kohl’s, Petsmart and Whole Foods Market.

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