According to the reliable information, Facebook has hired Antonio Lucio as its new globe chief marketing officer (CMO). Antonio Lucio today announced he’ll be leaving his role as HP’s CMO after three years to take that post at Facebook starting September 4th. He’s replacing Gary Briggs, who in January said he’d be stepping down after five years to advise companies and work with the Democrats.
Lucio, one of the Forbes World’s Most Influential CMOs and one of the most revered executives in the advertising and marketing industry, will bring to Facebook a wealth of experience, expertise, and global perspective rooted in stints at PepsiCo, Visa and most recently HP Inc.
In January, Facebook CMO Gary Briggs announced that he would be retiring after four and a half years with the company. Briggs, who was formerly vp of consumer marketing at Google, said he would be consulting other companies, working on political campaigns and helping Facebook “hire someone great” to replace him in the meantime.
“Facebook’s story is at an inflection point. We have never faced bigger challenges, and we have never had more opportunities to have a positive impact on the world — in our families, our friendships, our communities, and our democracy — by improving our products at their core, and then by telling the story outside that we all know to be true inside,” Cox wrote on Facebook. “[Lucio] has been outspoken on the need to build authentic global brands with integrity and from places of principle, and also on the importance of building diverse teams at every level in the organization.”