Microsoft’s focus on Windows 10 upgrades is a mistake

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When Microsoft didn’t use the opportunity to push customers to buy new hardware, it made a mistake at its recent developers conference an analyst said today.

“On behalf of the Windows 10 team, we’re happy to welcome all of these customers to Windows 10, whether they have a new PC, a five-year-old PC, or a Mac [emphasis added],” said Terry Myerson, the executive who leads the company’s devices and operating systems group, after touting a new number of active Windows 10 users. Continue reading

Microsoft has been preparing for massive Windows 10 upgrade strategy

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According to the developer of a tool that blocks such upgrades, Microsoft has been preparing Windows 7 and Windows 8.1 PCs for a more aggressive Windows 10 upgrade strategy that the company will kick off shortly.

“Over Thanksgiving weekend I started getting reports that the Windows Update ‘AllowOSUpgrade’ setting was getting flipped back on on a number of peoples’ PCs, and it keeps re-setting itself at least once a day if they switch it back off,” said Josh Mayfield, the software engineer who created GWX Control Panel. The tool was originally designed to make the “Get Windows 10″ (hence GWX) applet go away after Microsoft installed it on consumer and small business Windows 7 and 8.1 PCs starting in March, then activated in June. Continue reading