Apple Watch is the most popular wearable device. Wristly studied users’ application habit, the popularity and sanctification for Apple Watch’s after it went to the public.
Wristly suggested that it paid much more attention to Apple Watch than PC, PDA smartphones and iPads. It witnessed the whole life cycle of Apple Watch.
It released a new report subjecting to :how quickly after first use did you decide to stop wearing the watch?”
It interviewed 340 users in November. Half of the interviewees stopped wearing the Apple Watch in two weeks. Thirty percent of the interviewees stopped wearing it within 2 weeks, while the twenty percent of interviewees stopped wearing it within days.
The top 5 reasons for stopping wearing it come as follow:
I didn’t find enough value in it
I though it was too limited
I though it was too slow
The battery didn’t last long enough
The tilt to check the time ended up too annoying
60% of interviewees felt the Apple Watch is too advanced, and they did not find enough value in it. 50% of interviewees thought it was too limited.
While some other interviewees were not satisfied with its performance. They felt it was too slow, and 40% of them agreed this. 30% of interviewees thought the battery did not last long enough. They preferred not to charge the watch each day. A small portion users hoped Apple Watch could connect to other handsets.
Even though many users are not satisfied with its performance, Apple Watch obtained great sales volume. It is supposed to sell 6 million units during the Christmas shopping season.
Wristly also learned that many people concern its price. Most of them feel it is too expensive to afford. Therefore, 65% of users purchased Apple Watch Sport. Some Apple Watch fans feel that it has great potential to obtain more market shares if Apple modifies its battery life, independence of application and offers reasonable price.